As an ActionCOACH, the world’s number one business coaching franchise, my core purpose is to create better realities.

Today, a business coach is not just useful or a luxury – it’s a necessity for any serious business. You wouldn’t see a professional sportsperson go out into the field without a coach or a team of coaches watching their every move to see how they can improve, right? So, why would you enter the field of business without the same advantage?

As the world moves faster, it can be difficult to keep up with the changes in your industry, as well as innovations in sales, marketing, and management strategies.

Owning and developing a business can be hard work and can involve significant challenges. You may have splendid company, but a point comes when you, like others, hit a complexity ceiling. At that crucial stage, it’s about making a conscious decision of not being ‘just a small business’ but ‘an extensive business in training’.

That’s where I, as an experienced business growth coach, come in.

So, how my passion can help your business?

As a snapshot of who I am, I started with General Motors before joining IKEA, producing phenomenal results and turning around the success of stores across the furniture giant’s international portfolio. Holding senior management roles everywhere from the UK and Switzerland to South Asia, in 2017, I felt it was time to use my expertise to help other businesses grow. Since becoming an ActionCOACH, over a period of two decades, I have been coaching and developing senior executives for successful progression. As a global coach for IKEA, I was instrumental in growing and empowering senior managers in their progression to country/global roles by developing their leadership skills and implementing management strategies to create sustainable, successful enterprises. I am incredibly passionate about supporting key stakeholders in creating and building sustainable organizational cultures.


22 years working in senior leadership roles with responsibilities, including sales and marketing, customer experience, human resources, growth development, and finance.

Achieved outstanding business results through exponential margin and revenue growth, cost optimisations, and developing high-performing teams.

Holds an Associate Certified Coach accreditation, as well as MBAs in business from two prestigious universities, a Diploma in International Trade and she is also a Bachelor of Commerce.

Anu’s skills as a Business Coach have earned her a spot on the Coach Foundation, one of the biggest names in the coaching industry.

Skilled in sales and marketing, customer experience, human resources, growth development, and finance, I know the challenges that businesses face are strikingly similar and are typically related to money, time, and team. Through my mentoring and coaching, business owners can conquer these challenges.


Since becoming an ActionCOACH, I have helped hundreds of SMEs transform their businesses, developing their leadership skills and implementing management strategies to create sustainable, successful enterprises. At ActionCOACH, they are so confident of incremental bottom-line results; they guarantee them.

ActionCOACH is so proud to be able to say that despite the current economic conditions, their clients across the sectors have been consistently growing while achieving substantial, measurable results.

I am also a mum of two, a labor of love and a mission of growth in itself!

Ultimately, being a business coach is much more than a job for me. I really have a deep passion for growing businesses and a commitment to client success. I’m extremely happy to wake up in the morning and have a job that I really enjoy doing it. Coaching your business would be both a tremendous privilege and an immense responsibility!


Simple – Complex problems have simple solutions and she will help you to simplify and see things more clearly, resulting in more profitability with more time to enjoy the fruits of your success.

Results – I’m a results-driven person! My mantra is that the key to success and consistent results is to take action with a good dose of perseverance. I will hold you accountable to ensure you succeed.

Fun – There’s no point doing any of this if it isn’t enjoyable, so my coaching sessions are designed to be fun.

Ready to take the next step? The best way to understand the value of working with a coach is to come to attend one of our complimentary events. But let’s get started with a business health check.


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Anu Khanna - ActionCOACH
68 Yardley Road
Acocks Green
B27 6LG